Saturday, June 5, 2010

WHY IPHONES AND BLACKBERRYS AREN’T ALWAYS THE BEST FOR COMMUNICATION

In fact they can be the worst. I remember selling Telefax Machines back in the 60s – great for transmitting documents across the street or across the country. But the system had one flaw.

It needed a second unit to receive the transmission and this second unit needed to be turned on!



Many of the population are carrying these wonderful new pocket assistants that have hundreds of apps to find your way, a restaurant, an address, a recipe and much – much more! They are very effective and efficient because it is the business of the server that app connects to is on all the time. I saw someone playing Scrabble with another person electronically. In that game it is understood that the other player will respond when they log on. There is a two way communication there because the players both know that the communication is happening. You can’t play by yourself but what if the other party is not part of the game – they don’t have the iPod, Droid or other miraculous device? Then you have no game and your device it is worthless. All that technology gone to waste.

The same is true of communications. If the receiving party has no such device, or you are sending e-mail and you have no idea as to when the recipient will be checking their e-mails or if their system is actually on or if their system is down – then you have a wasted bundle of technology. You didn’t communicate. Even if the recipient did receive the e-mail but it was several hours or days later – again worthless or worse – a missed opportunity.

What’s the answer – a simple answer is use the 15 square inches of wonder as it was first intended: pick up the phone and speed dial the phone. Even if the recipient is not answering you have several options that are immediate: leave a call back number, leave a message or even do nothing. The missed call is recorded and the recipient is alerted. Then a call back and the communication is complete and usually in a timely manner.

They say going back to the fundamentals is the best way to grow. My suggestion is just that – go back to basics. Pick up the phone and dial the number and then say, “hello.” The sound of your voice, your intonations and speed in which you deliver your message tells as much or more as the words you use. Then there is the sound of your voice, that is the next best thing to being there and having this conversation face to face. A phone is a phone, sound is personal, not texting or e-mailing.

Anyway, you get the message, right? Mr. Bell invented this and he can't even text!

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